End users
By Claudia Befu
27.
We are nodes
in the infrastructure
of consumption.
So what do we consume?
And who consumes us?
28.
Our digital platforms
train us to be end users,
perpetual consumers of products.
Our attention and creativity
are channeled into advertising
and shopping funnels
by the digital slot machine.
One life,
one big wallet.
Pay in.
Pay out.
29.
No matter how much automation
is introduced on the market,
we will never lose our one true job
in the techno-capitalist utopia:
being an end user.
30.
We are end users of the planet.
We are end users of technology.
Earth as a platform.
Technology as a platform.
An endless scrolling feed
of products, services,
and entertainment.
31.
You are what you can buy.
You are your bank account.
You are your worth.
You are a lonely wallet on the internet.
You are a physical and digital node
in someone else’s infrastructure.
32.
At the end spectrum
of a human civilization
that wants to be
as remote as possible from its biology,
lies manufacturing and consumerism:
a devouring anxiety
of wanting to fill the void
of an untethered existence
with things made from
manipulated matter and biology.
33.
How we live,
what we believe
and how we imagine the future
are shaped by ideologies
designed by others.
34.
Digital jobs, products, and platforms
are an illusion of life,
of experiencing the world.
35.
Our existence is a reel
on an endless scrolling feed,
a blur of human experiences
parsed as free content
on the internet.
Our lives, consumed
by the digital slot machine.